François de Brantes is the Vice-President and Director for the Health Care Incentives Improvement Institute (HCI3), which is a not-for-profit company that designs and implements innovative payment and benefit plan design programs to motivate physicians, hospitals and consumer-patients to improve the quality and affordability of care. HCI3 works with states, employers, health plans and provider organizations, as well as national consultancies such as McKinsey and KPMG, to advise them on payment and delivery system reform.Previously, Mr. de Brantes was the Program Leader for various healthcare initiatives at GE’s corporate headquarters, responsible for developing and implementing GE’s Active Consumer strategy. Mr. de Brantes attended the University of Paris IX – Dauphine where he earned a MS in Economics and Finance, and he attended the Tuck School of Business Administration at Dartmouth College, where he graduated with an MBA.Mr. de Brantes has been published in peer-reviewed journals such as the New England Journal of Medicine, the Journal of the American Medical Association, and Health Affairs and is frequently quoted in national media including the New York Times. He has also published two books, the latest being The Incentive Cure: The Real Relief For Health Care.